{"id":32240,"date":"2024-11-13T10:56:05","date_gmt":"2024-11-13T09:56:05","guid":{"rendered":"https:\/\/clon.alternativa3.com\/?p=32240"},"modified":"2024-11-13T10:56:05","modified_gmt":"2024-11-13T09:56:05","slug":"marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat","status":"publish","type":"post","link":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/","title":{"rendered":"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En AlterNativa3 sabem que el Black Friday impulsa un consum desmesurat amb fortes conseq\u00fc\u00e8ncies ambientals i socials. Enfront d&#8217;aquesta tend\u00e8ncia est\u00e0 creixent el moviment &#8220;anti-Black Friday&#8221;, que promou un consum responsable i tria pr\u00e0ctiques sostenibles.<\/span><\/p>\n<h2><b>El Black Friday i el seu impacte en la sostenibilitat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El fenomen del Black Friday ha estat motiu de cr\u00edtiques pel mal ambiental i l&#8217;incentiu al consumisme excessiu. Aquest esdeveniment global provoca un augment en la producci\u00f3 i el transport, generant majors emissions de CO\u2082 i residus pl\u00e0stics dif\u00edcils de reciclar. A m\u00e9s, els preus baixos sovint resulten en pr\u00e0ctiques laborals q\u00fcestionables, especialment en les ind\u00fastries de moda i tecnologia, que busquen reduir costos per a sostenir les ofertes.<\/span><\/p>\n<h3><b>Per qu\u00e8 el Black Friday no \u00e9s sostenible?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cada any, el Black Friday s&#8217;associa amb quantitats massives de productes venuts en un curt termini, la qual cosa genera una major petjada de carboni i residus. Des d&#8217;enviaments r\u00e0pids fins a devolucions, cada aspecte d&#8217;aquest esdeveniment comporta una despesa energ\u00e8tica i de recursos considerable. La sostenibilitat requereix precisament l&#8217;enfocament oposat: una reducci\u00f3 del consum i una major consideraci\u00f3 pel cicle de vida de cada producte.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Qu\u00e8 significa que AlterNativa3 estigui en contra del Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AlterNativa3 \u00e9s una marca compromesa amb valors de sostenibilitat i just\u00edcia social. Triar estar &#8220;anti-Black Friday&#8221; reflecteix una decisi\u00f3 \u00e8tica de rebutjar les pr\u00e0ctiques de consum desmesurat. AlterNativa3 promou un model de negoci que prioritza el comer\u00e7 just, la producci\u00f3 local i el respecte al medi ambient, alineant-se amb el moviment anticonsumisme.<\/span><\/p>\n<h3><b>Un model basat en el consum \u00e8tic i responsable<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Des dels seus inicis, en AlterNativa3 hem seguit una filosofia de respecte pel planeta i les persones. En rebutjar el Black Friday reafirmem els nostres valors de producci\u00f3 \u00e8tica i sostenible, mentre animem als clients a reflexionar sobre la proced\u00e8ncia i l&#8217;impacte dels productes que consumeixen. Aquesta postura no sols combat el consumisme, tamb\u00e9 ajuda a visibilitzar alternatives responsables.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>L&#8217;impacte positiu de donar suport a marques anti-Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Estem conven\u00e7udes que optar per marques que s&#8217;oposen al Black Friday t\u00e9 un efecte directe en el foment del consum \u00e8tic i la sostenibilitat. En triar productes d&#8217;aquestes marques donem suport a un model que valora la transpar\u00e8ncia, la qualitat i el respecte al medi ambient per sobre de la compra impulsiva i el preu baix.<\/span><\/p>\n<h3><b>Beneficis del consum responsable<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Consumir de manera conscient redueix l&#8217;impacte ambiental i contribueix a la creaci\u00f3 d&#8217;un mercat m\u00e9s just i equilibrat. En donar suport a marques que adopten aquestes pr\u00e0ctiques, cada consumidor contribueix a reduir la demanda de productes de baix cost i l&#8217;alta contaminaci\u00f3, fomentant aix\u00ed un canvi cap a un futur m\u00e9s sostenible.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Enfront d&#8217;un model de consum que prioritza la immediatesa, optar per un consum \u00e8tic es converteix en un acte de responsabilitat i comprom\u00eds amb el planeta. Aquest Black Friday considera la possibilitat de dir \u201cno\u201d i fa costat als qui conreen un <\/span><a href=\"https:\/\/clon.alternativa3.com\/ca\/elles-cultiven\/\"><span style=\"font-weight: 400;\">futur m\u00e9s just i sostenible.<\/span><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>En AlterNativa3 sabem que el Black Friday impulsa un consum desmesurat amb fortes conseq\u00fc\u00e8ncies ambientals i socials. Enfront d&#8217;aquesta tend\u00e8ncia&#8230;<\/p>\n","protected":false},"author":6,"featured_media":32238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[725,200],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat - AlterNativa3<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat - AlterNativa3\" \/>\n<meta property=\"og:description\" content=\"En AlterNativa3 sabem que el Black Friday impulsa un consum desmesurat amb fortes conseq\u00fc\u00e8ncies ambientals i socials. Enfront d&#8217;aquesta tend\u00e8ncia...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/\" \/>\n<meta property=\"og:site_name\" content=\"AlterNativa3\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-13T09:56:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"factoria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"factoria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/\"},\"author\":{\"name\":\"factoria\",\"@id\":\"https:\/\/clon.alternativa3.com\/#\/schema\/person\/ed860f2c3edf45fc93f57a59806e3ff0\"},\"headline\":\"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat\",\"datePublished\":\"2024-11-13T09:56:05+00:00\",\"dateModified\":\"2024-11-13T09:56:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/\"},\"wordCount\":536,\"publisher\":{\"@id\":\"https:\/\/clon.alternativa3.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg\",\"articleSection\":[\"Comer\u00e7 Just\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/\",\"url\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/\",\"name\":\"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat - AlterNativa3\",\"isPartOf\":{\"@id\":\"https:\/\/clon.alternativa3.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg\",\"datePublished\":\"2024-11-13T09:56:05+00:00\",\"dateModified\":\"2024-11-13T09:56:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage\",\"url\":\"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg\",\"contentUrl\":\"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"El Black Friday i el seu impacte en la sostenibilitat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/clon.alternativa3.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clon.alternativa3.com\/#website\",\"url\":\"https:\/\/clon.alternativa3.com\/\",\"name\":\"AlterNativa3\",\"description\":\"Productos ecol\u00f3gicos de comercio justo\",\"publisher\":{\"@id\":\"https:\/\/clon.alternativa3.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clon.alternativa3.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/clon.alternativa3.com\/#organization\",\"name\":\"AlterNativa3\",\"url\":\"https:\/\/clon.alternativa3.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/clon.alternativa3.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/logo-alternativa3.svg\",\"contentUrl\":\"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/logo-alternativa3.svg\",\"width\":73,\"height\":50,\"caption\":\"AlterNativa3\"},\"image\":{\"@id\":\"https:\/\/clon.alternativa3.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/clon.alternativa3.com\/#\/schema\/person\/ed860f2c3edf45fc93f57a59806e3ff0\",\"name\":\"factoria\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat - AlterNativa3","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"ca_ES","og_type":"article","og_title":"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat - AlterNativa3","og_description":"En AlterNativa3 sabem que el Black Friday impulsa un consum desmesurat amb fortes conseq\u00fc\u00e8ncies ambientals i socials. Enfront d&#8217;aquesta tend\u00e8ncia...","og_url":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/","og_site_name":"AlterNativa3","article_published_time":"2024-11-13T09:56:05+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg","type":"image\/jpeg"}],"author":"factoria","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"factoria","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#article","isPartOf":{"@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/"},"author":{"name":"factoria","@id":"https:\/\/clon.alternativa3.com\/#\/schema\/person\/ed860f2c3edf45fc93f57a59806e3ff0"},"headline":"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat","datePublished":"2024-11-13T09:56:05+00:00","dateModified":"2024-11-13T09:56:05+00:00","mainEntityOfPage":{"@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/"},"wordCount":536,"publisher":{"@id":"https:\/\/clon.alternativa3.com\/#organization"},"image":{"@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage"},"thumbnailUrl":"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg","articleSection":["Comer\u00e7 Just"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/","url":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/","name":"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat - AlterNativa3","isPartOf":{"@id":"https:\/\/clon.alternativa3.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage"},"image":{"@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage"},"thumbnailUrl":"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg","datePublished":"2024-11-13T09:56:05+00:00","dateModified":"2024-11-13T09:56:05+00:00","breadcrumb":{"@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#primaryimage","url":"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg","contentUrl":"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/shutterstock_2437873859-scaled.jpg","width":2560,"height":1707,"caption":"El Black Friday i el seu impacte en la sostenibilitat"},{"@type":"BreadcrumbList","@id":"https:\/\/clon.alternativa3.com\/ca\/marques-que-diuen-no-al-black-friday-una-eleccio-per-la-sostenibilitat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/clon.alternativa3.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Marques que diuen NO al Black Friday: una elecci\u00f3 per la sostenibilitat"}]},{"@type":"WebSite","@id":"https:\/\/clon.alternativa3.com\/#website","url":"https:\/\/clon.alternativa3.com\/","name":"AlterNativa3","description":"Productos ecol\u00f3gicos de comercio justo","publisher":{"@id":"https:\/\/clon.alternativa3.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clon.alternativa3.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/clon.alternativa3.com\/#organization","name":"AlterNativa3","url":"https:\/\/clon.alternativa3.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/clon.alternativa3.com\/#\/schema\/logo\/image\/","url":"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/logo-alternativa3.svg","contentUrl":"https:\/\/clon.alternativa3.com\/wp-content\/uploads\/logo-alternativa3.svg","width":73,"height":50,"caption":"AlterNativa3"},"image":{"@id":"https:\/\/clon.alternativa3.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/clon.alternativa3.com\/#\/schema\/person\/ed860f2c3edf45fc93f57a59806e3ff0","name":"factoria"}]}},"_links":{"self":[{"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/posts\/32240"}],"collection":[{"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/comments?post=32240"}],"version-history":[{"count":0,"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/posts\/32240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/media\/32238"}],"wp:attachment":[{"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/media?parent=32240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/categories?post=32240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clon.alternativa3.com\/ca\/wp-json\/wp\/v2\/tags?post=32240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}